If you are a business owner in the UK and Europe, then you have probably heard of the newly implemented GDPR privacy law. Maybe you didn’t pay much attention to it the first time; but, not to worry, we’re here to tell you all about it.
So, what is GDPR?
The General Data Reproduction Regulation (GDPR) has existed for decades in the EU. Basically, it is a law drawn up to strengthen and increase the data rights of all EU residents. It also marries all preexisting data laws together across all states in the EU; thus, making it highly identical. Enforced on the 25th of May, this law creates the possibility of organizations to be fined for misuse of data and brings transparency to people on what different organizations are using their information for.
How does it affect me?
This law is definitely a source of concern to many business owners as it directly affects some, if not all of their digital marketing strategies. As an updated version of the Directive for Data protection from 1995, this new regulation restricts the use of customer’s personal data by business owners. This update was created in the bid to give citizens a better grip on their personal information and full control over who uses it and how it is being used.
What impact does it have on my marketing strategies?
Well, you might have to tweak your existing strategies a little bit...
With this law effected, you will need to have a rethink on the different ways by which you handled the marketing communications for your business in the past. For instance, if your company is heavily invested in Email marketing, this law will have a dramatic effect on your mailing list by shrinking it by 60% or more, what’s more? You could also be faced with compliance fines from different angles.
You will need full consent from clients before you can use their information in any of your marketing activities. This might lead to a need for a complete revision or change in marketing strategies as you will need to show potential clients reasons why you deserve to use their data.
Okay, you can relax, it’s not all bad news!
The GDPR law seems to be quite burdensome for business owners. However, on the upside, there are certain benefits of this law that a lot of people might find interesting.
- Cleaner and safer data
- Higher click-throughs and open rates
- Valuable relationships with customers
- Higher customer-client engagement
This law might reduce your mailing list by more than half but it increases the number of active customers as they make a conscious effort to subscribe and be engaged in your brand.
Will it affect my LinkedIn?
To a great extent…yes!
As a social media platform that is public for all, LinkedIn becomes the controller of Data and is responsible for the full enforcement of the GDPR law. This means that the site will ensure data security and communicate to users the exact ways in which their information will be used. Also, if a member of the platform decides to take data off, he/she becomes the controller and is responsible for compliance with this law.
However, from the users’ perspective, the GDPR law will not affect the daily use of LinkedIn. Even though your active marketing communications will be curtailed to a certain extent, your overall activity on the platform will not be affected.
Just a Quick tip: Even as this law might have a somewhat adverse effect on your marketing at first, you should use the time to make moves to expand your business network and interact with more potential clients and contributors in your niche. This will definitely be of great value to you in the long run.
The GDPR law is here to stay and although it might seem designed to protect the interest of clients more than business owners, it is created to enhance online activity to a great extent and is therefore a welcomed development.