As a CEO or business owner, the importance of social media to your brand cannot be overstressed. We live in a digital era where everything happens online at a very fast pace, this is the main reason why you should take advantage of these trends and use it to the benefit of your business.
There are a lot of social media platforms available today but for business owners, LinkedIn is definitely one of the platforms you should place a large amount of your focus on. In this post, we will tell you why LinkedIn is important and how you can make it work for you.
WHY DO I NEED LINKEDIN?
With over 500million users, LinkedIn has grown over the years, offering new and exciting packages and offers for business owners. There are 3 main reasons why LinkedIn is of great importance to your business.
1. BUILDING YOUR PROFESSIONAL NETWORK
LinkedIn will help you build and maintain your professional network beyond your present level. It connects you with other business owners in your niche and keeps you abreast of the new trends in your industry. It also helps you remain in contact with your colleagues and friends. This platform is great for marketing and recruiting as it helps you streamline your contacts and search to your desired audience ensuring that your strategies or ads reach the right people at the right time.
2. ESTABLISHING YOUR BRAND
Through LinkedIn, you will separate yourself from other businesses in your niche and your audience can get to see what makes you stand out from the rest. It gives you the freedom to sell the story of your brand however you may want to help you connect to your audience on a deeper level.
3. ATTRACTING NEW CUSTOMERS
LinkedIn serves as a great platform by which you can upload inspiring content and spread the vision of your brand. This platform widens your reach and ensures that potential clients are exposed to your business
HOW CAN I PERFECT MY LINKEDIN PAGE?
Now that you have known the benefits of a LinkedIn profile, the next step would be how you can use the tools this platform offers to your advantage.
FIRST, YOU HAVE TO PAY ATTENTION TO YOUR COMPANY PAGE
Your Company profile on LinkedIn is the heart of your business on social media and definitely determines the success of your marketing strategies to a large extent. You have to pay great attention to the set up and branding of your professional LinkedIn page and ensure that whatever content you put up are inspiring and attractive to existing and new customers. This page can also carry your new products or services and company updates to ensure your customers are well informed of any developments.
YOUR PERSONAL PROFILE AND THAT OF YOUR EMPLOYEES ARE EQUALLY IMPORTANT
Your personal LinkedIn profile and that of all your employees have to be in perfect sync at all times and carry the same brand messages, goals and vision. Your employees have their circle of LinkedIn contacts which are possibly laced with potential clients so you have to ensure their profiles sell your brand just as much as yours do.
GET PROFESSIONAL HELP
Managing your LinkedIn profile amongst other tasks can be quite demanding especially if you are not conversant with the workings of the platform. In this case, you have to get professional help from experts like Winger consultancy who understand the workings of LinkedIn perfectly and will setup, support and manage your account while you focus on other things.
In conclusion, LinkedIn is definitely the way forward for CEOs to get their businesses out there on social media and with this post, we are certain you will do so with ease. Good luck!