Over the past decades sales and marketing departments worked side by side as separate services. Marketing fed sales and often the go-to-market approach was based on theoretical research without taking into account the feedback sales got from their prospects and customers. Meanwhile sales and marketing depend more and more on eachother and need to make the perfect blend to respond on their customer needs.
Winger helps their clients develop comprehensive customer and market insights to identify new opportunities for growth. We help companies to differentiate their offer from the rest of the market. We help senior executives understand what sales and marketing initiatives are working, and which ones are falling flat, by providing a deeper understanding of their customers, and the strategies to build bigger and more profitable relationships with them.